Work out how much money and time
your business loses answering by hand
Estimate in 60 seconds the return on investment of putting a cognitive agent on WhatsApp and automating bookings for your business in Colombia.
Your business parameters
Adjust the values to simulate your payroll and message flow accurately
Includes transport allowance, social security, payroll taxes and statutory benefits (2026)
Service time freed up, minus the cost of the plan and messaging. Additional sales are not included.
Immediate operational impact Before vs. with Numi AI
Illustrative estimate; not accounting, labor or tax advice. Assumptions and sources · Terms
In published cases, AI resolved about two thirds of chats without a person (Klarna, 2024; Intercom, 2025). The simulator uses 65%.
How do we work these figures out?
We do not inflate promises with science-fiction AI. The calculation follows Colombian labour law and uses publicly sourced assumptions, listed below.
Real payroll and benefits cost
On top of the base salary the employer pays the service bonus, severance, severance interest, holidays, pension, occupational risk and family welfare contributions, plus a transport allowance of $249.095 up to two minimum wages. It is not a fixed percentage: added line by line it runs from +55% at the minimum wage to +38% above two minimum wages, and rises another 13.5 points if your company is not exempt from health, SENA and ICBF. The simulator works it out that way, not with a multiplier.
Opportunity cost of a cold lead
According to Harvard Business Review (2011), companies that respond to a lead within the first hour are nearly 7 times more likely to qualify it than those that take longer. Every hour of delay on WhatsApp is time for the customer to get a quote elsewhere.
Efficient handoff
Numi AI is not there to replace your team's commercial judgement but to answer the repetitive questions about hours, catalog, locations and prices. The agent screens and books; your reps step in on the cases that need judgement or are ready to buy.
Assumptions and sources
- Payroll: 2026 minimum wage and transport allowance, contributions, payroll levies and benefits under Colombian law; a 182-hour working month from the 42-hour week (Law 2101 of 2021).
- Time per chat: 4.5 minutes, below the 8 to 10 minutes live-chat reports measure (LiveChat), because WhatsApp questions to a small business tend to be shorter.
- Chats resolved by AI: 65%, in line with the two thirds reported by Klarna (2024) and the 67% average Intercom published for Fin (2025). The real result depends on your business.
- Response speed: Harvard Business Review, "The Short Life of Online Sales Leads" (2011).
- Cost: reference value of a typical implementation of the Essential Agent and Advanced Agent plans (your final quote is personalized), plus WhatsApp messaging at Meta's rates, assuming four replies per chat.
- Additional sales are not added: no source allows estimating them for your business without knowing it.
Frequently asked questions about ROI and costs
Everything you need to know before rolling this out in your company.
Your business can answer on its own.
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